THE SUN: Lily Allen Launches Womanizer Liberty Sex Toy
LILY Allen has partnered up with sex toy brand, Womanizer to released her own sex toy. Womanizer’s ‘Liberty’ by Lily Allen is a new collaboration between the brand and the pop star to help us ’empower and love yourself’. The two have joined forces to “wipe out social stigma about sexuality and celebrate pleasure”. Having previously recommending Womanizer in her autobiography My Thoughts Exactly, the sex toy brand appointed her Chief Liberation Officer. Priced at £89.99, the popstar’s and pleasure experts ‘Liberty’ toy, is a travel ready, rechargeable clitoral stimulator with “patented Pleasure Air Technology to wow your sensitive nerve-endings”.
Together they’ve launched the #IMASURBATE campaign, to create an open dialogue around pleasure and sexual fulfilment, with Lily herself saying: ““I hope that this collaboration will lead to people feel that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves – a whole new world awaits.” The two have said they “want to challenge existing assumptions and myths with the #IMasturbate and invite people to reflect on their own, often negative attitudes towards this topic”.
“Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure. Female pleasure in itself is a taboo subject,” Allen added. “The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”